Facebook is reportedly bringing a video app for Apple TV 02 February 2017
According to a recent Wall Street Journal report, Facebook is reportedly working on bringing a tvOS app to viewer’s living rooms with all its videos. This no doubt will increase Facebook’s video ad reach and will eventually move the company … Continue reading
16% plan to watch Super Bowl 2017 via Online Streaming 01 February 2017
According to a recent survey on Super Bowl 2017 viewing habits by MGID, TV wins as most americans prefer watching it via, with mere 2% saying they’ll watch the games using mobile phone. Some 16% of US fans are planning to … Continue reading
Connected TVs are now in 74% of US broadband homes 01 February 2017
According to a recent report by The Diffusion Group (TDG), the penetration of Internet connected TVs has increased about 50 percent since 2013, to 74 percent at the end of 2016 from 50 percent in 2013 among US broadband households. The penetration of … Continue reading
Facebook to Prioritize long-form Videos in Feeds 01 February 2017
The social media giant Facebook is making yet another move to make online videos a central part of their content mix, with a change to its algorithm to prioritize long-form video clips in the News Feed of the users. Earlier the criterion … Continue reading
Subtitled ads increase brand awareness by 18% 30 January 2017
According to a new research by AdColony and Millward Brown, brands can increase the awareness of their advertisements by adding subtitles in them. The research states that more and more ads are being viewed on computers and mobile devices without the … Continue reading
