Connected TVs are now in 74% of US broadband homes 01 February 2017
According to a recent report by The Diffusion Group (TDG), the penetration of Internet connected TVs has increased about 50 percent since 2013, to 74 percent at the end of 2016 from 50 percent in 2013 among US broadband households. The penetration of … Continue reading
Facebook to Prioritize long-form Videos in Feeds 01 February 2017
The social media giant Facebook is making yet another move to make online videos a central part of their content mix, with a change to its algorithm to prioritize long-form video clips in the News Feed of the users. Earlier the criterion … Continue reading
Subtitled ads increase brand awareness by 18% 30 January 2017
According to a new research by AdColony and Millward Brown, brands can increase the awareness of their advertisements by adding subtitles in them. The research states that more and more ads are being viewed on computers and mobile devices without the … Continue reading
84% of consumers would ditch digital pay TV due to poor customer service 30 January 2017
According to a new consumer survey by PayWizard, some 84% of consumers are most likely to ditch their digital pay TV provider if the service or support becomes poor. The survey said that the popularity of OTT services such as … Continue reading
iPlayer ranked UK’s 3rd popular brand, Netflix 6th 30 January 2017
According to a recent YouGov BrandIndex’s list of UK’s top 10 brands, the OTT service BBC iPlayer has been ranked third and the SVOD service Netflix took a new entry into the sixth position. YouTube made it to the ninth position … Continue reading
