Over The Top (OTT)

OTT to be driven by ads in the immediate future 05 May 2016

According to a report by Hong Kong based Media Partners Asia, online video revenues in the Asia Pacific region is expected to grow to $35B by 2021. Revenues will be highest from China (76%). 17% will be contributed from Japan, … Continue reading

Theatre comes to VOD with Cinema Politica 28 April 2016

Concordia’s Cinema Politica which has been screening political documentaries and fictional shorts in theatres for the last 13 years, is entering the video-on-demand space. “It’s a new direction expanding from bums in seats to eyeballs on screens,” said Cinema Politica’s … Continue reading

Amazon takes on Netflix 28 April 2016

Amazon is upping its game to challenge other video streaming services like Netflix. As Netflix is reportedly going to increase prices, Amazon looks to cash in on the moment by providing a monthly plan at 8.99 USD instead of the … Continue reading

Multiple SVODs per home increase 28 April 2016

According to a research by Futuresource Consulting, a mixed impact was observed on pay TV and paid video even though digital video streaming consumption is increasing. Around 2000 people in UK and US & 1500 in France and Germany were … Continue reading

VOD advertising more engaging than TV alone 27 April 2016

Advertisers always have a dilemma where and when to showcase their ads on for maximum returns. A study was conducted by Ipsos Connect on behalf of Music Choice to find out the impact of video-on-demand platform (VOD) advertising over traditional … Continue reading

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