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A video on Streamingmedia.com shows how it is possible to monetize live streaming events. The discussion held by experts of the industry explain which approaches are to be taken for advertising, subscriptions, branding, transactions, etc. It focuses on everything related … Continue reading
Mobile video is increasing dominance. Ericsson released a report just before the Mobile World Congress, where they evaluated the impact of network performance on content providers and mobile network operators. In the survey, Ericsson used neuroscience parameters like pulse rates … Continue reading
According to a poll by TVfreedom and The Harris Poll, 61% were of the opinion (strongly agreed) that Pay TV services are overpriced. Around 25% ‘somewhat agreed’ that pay TV is expensive. Most users were of the opinion that they … Continue reading
Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. … Continue reading
While there’s a lot of news about the growth of OTT and the fall of Pay TV. But there is still a lot that OTT can learn from the traditional PayTV. According to a study by Digitalsmiths, it is seen … Continue reading
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