Industry Updates

Netflix Causes Disarray In TV Advertising 11 December 2015

The figures, contained in recent Television Audience Measurement (TAM) ratings from Nielsen, show sharpest viewership falls in the key advertising demographics. Continue reading

The Golden Globe Nominations Prove One Thing : Network TV Is SO Lost 11 December 2015

Given the lackluster content we’ve seen from them recently, it’s hard to imagine them staying relevant once cord cutting becomes the norm. Continue reading

Surprise : 20% of Consumers Likely To Ditch Pay TV in 2016 10 December 2015

About 20% of pay TV customers could sever the pay TV cord in the coming year as frustration with the lack of choice and control over their entertainment packages could reach a head. Continue reading

37% Of North American Web Traffic is Netflix 10 December 2015

Netflix accounted for 37.1% of peak-time downstream traffic in the region, with YouTube accounting for 17.9%, and Amazon Video 3.1%, according to the research. Continue reading

Romanians Love Surfing The Web While Watching TV 10 December 2015

The recent MEC Multiscreen Study conducted by MEC on 5,000 internet users in Poland, the Czech Republic, Hungary, Romania, and Russia shows that Internet users who are not using the web while watching TV are already a minority. Continue reading