Forget Cable Vs. Internet: The Real Winner Will Be Virtual Reality 01 September 2015
The current fretting over who will win the battle between cable and over-the-top on the internet (“OTT”) reminds me of the battle between Blu-Ray and DVDs; it was a battle between dinosaurs just before extinction, in the case of … Continue reading
Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 01 September 2015
Although connected TV/over-the-top viewing is sharply climbing, engagement in advertising on connected TV/OTT platforms is low. An Association of National Advertisers/BrightLine survey says one in five — 22% — “engaged” in connected TV/OTT Video advertising over the past year. “Lack … Continue reading
Apple Reportedly Exploring Producing Original TV Shows 01 September 2015
It’s currently unclear how large Apple’s ambitions and commitment to producing original video content are, as sources have told Variety contradictory things about the Cupertino company’s plans. One source says Apple wants to create development and production departments that … Continue reading
Connected TV Devices Reach Tipping Point 01 September 2015
Viewers who are only getting their video programming solely from pay-TV providers or (gasp) over the airwaves are now in the minority. According to The NPD Group, half of Internet-connected homes in the U.S. have a device that connects their … Continue reading
Over A Fifth Of Latin Americans Are Cord-Cutters, Cord-Nevers 31 August 2015
First spotted as a growing trend in the US, over two in ten Latin Americans are now cutting the cord, with 12% abandoning pay-TV for an OTT platform and 9% not subscribing to any traditional service but choosing a Netflix-like … Continue reading