Online Video Companies Quest For The Holy Grail Of Personalized Content 03 August 2015
Five years from now, a viewer will turn on his or her television and see a host of content being offered that is tailored specifically to that individual. Not just a list of cable programs that are on, but … Continue reading
The Pay TV scam That’s Hiding In Plain Sight 03 August 2015
VOD Services like Netflix are driving U.S. households to cut the cord at an unprecedented rate, and studies suggest that impressive rate won’t be slowing anytime soon. The unbreakable bundles, poor customer service and high cost of pay TV … Continue reading
Regal Rejects Plan For Quicker VOD Release, Calls It Unhealthy 03 August 2015
With Paramount Pictures and AMC Theaters looking to begin experimenting with a much shorter than usual window between theatrical and VOD releases, there’s been a surprising groundswell of support for the idea that could be seen as a threat to … Continue reading
Data Isn’t Everything As Retailer Looks At Big Picture, Says Amazon Studios Chief 03 August 2015
When it comes to the rapidly expanding TV and movies division of Seattle-based retailer Amazon, you might expect the company that religiously studies customer order histories, when and how people buy, what they’re buying and a slew of other … Continue reading
Adspend Analysis: The Rise And Rise Of Online Video 03 August 2015
Online video advertising expenditure is forecast to exceed £800m next year, at which point it will account for a quarter of all internet display adspend, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week. … Continue reading