Dynamic ad insertion into cable VOD spikes another 8% in Q2 20 July 2015
Driven by increasing participation from programmers, Canoe reported an 8 percent quarter-to-quarter uptick in dynamic ad insertion (DAI) impressions into cable VOD service for the second quarter. Canoe, a joint venture launched by Comcast, Time Warner Cable, Cox Communications … Continue reading
Fox to Challenge Ruling Granting Streaming Site Rights to Compulsory TV License 20 July 2015
Fox Broadcasting said it will appeal a U.S. federal court’s decision finding Internet video streaming site FilmOn — which has been waging a five-year legal battle with broadcasters — is entitled to a compulsory license to retransmit TV station programming online, just like … Continue reading
U.S. Viewers Favoring OTT Over Cable & Satellite TV, finds Zogby Analytics 20 July 2015
The use of alternative viewing platforms by U.S. consumers is poised to eclipse cable and satellite TV, with nearly half of consumers already using video on demand streaming services such as Netflix, Apple TV, Amazon Prime and Hulu. The … Continue reading
OTT Video Is Creating Cord-Extenders, Not Cord-Cutters 20 July 2015
This year’s Emmy ballot is being culled from the greatest number of scripted dramas eligible in the history of the Television Academy. From Orange Is the New Black to Game of Thrones, from House of Cards to Grace and … Continue reading
Netflix delivers strong 2Q with 3.3 million more customers 20 July 2015
Thanks in part to powerful original content like House of Cards and Orange is the New Black, this week VOD service Netflix revealed it added 3.3 million subscribers during the second quarter, for an impressive total of 65.5 million. … Continue reading
