Industry Updates

Killer web serials: Why the future of television is on the internet 25 May 2015

The future of television is on the web, for an increasing number of viewers and content producers, alike. From side-splitting comedies to boundary-pushing dramas, web series of all kinds are bypassing TV as a means of distribution and going exclusively to the internet. The art of the independently produced … Continue reading

TV Benefits From Online Video Ads 25 May 2015

Traditional TV programmers and distributors continue to gain share and business from online video advertising. A new report from Comcast’s video ad management company, FreeWheel, says “authenticated” viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form … Continue reading

Mobile Vs TV: Media & ad honchos battle it out at MELT 2015 25 May 2015

The mobile trend was very much prominent on day one of MELT 2015, being held in Mumbai. The festival was abuzz with the IAA Debate, where Arnab Goswami, Editor-in-Chief, Times Now, and Rajiv Lochan, CEO, Kasturi & Sons, against The … Continue reading

TV Ad Spending Drops 6% in April 25 May 2015

As the networks begin to negotiate upfront advertising buys for the 2015-16 season, the latest figures show that spending for the current season so far is down 5% year-over-year.   Broadcast and cable were down, according to Standard Media Index, … Continue reading

Over 50% of Canadian broadband households have a connected CE device to watch online video via a television 25 May 2015

New Parks Associates research reveals 58% of Canadian broadband households have at least one connected CE device that allows online content to be accessed through a TV set, up from 48% in 2012. Nearly 40% have a gaming console connected … Continue reading