Market Surveys, Studies, Research & Polls

French Online TV Consumption Is Up, Thanks To The Internet 01 December 2015

As per new research compiled by telecom regulator ARCEP, proportion of internet users in France who view live or catch-up TV on the internet has increased by over half in the last two years. Continue reading

OTT Customers Will Be More Valuable As Linear TV Fades 27 November 2015

People can move in and out of it pretty easily because you do it all on the Internet. And there’s also probably seasonality to OTT that’s maybe a little bit different than what we see in linear TV. Continue reading

Amazon’s New Plan To Dethrone Netflix Is Really Good 27 November 2015

On top of that, Amazon is looking to sell prepackaged bundles of its own content and the giant retailer will also keep investing in its own original shows alongside licensed programming. Continue reading

5 Million Viewers Excluded From Nielsen Ratings Data 23 November 2015

With this new tool, timely ads will also be inserted into shows that are watched on-demand weeks later. As per Nielsen, it will be bale to count TV and online viewing using the same metrics. Continue reading