Leaders From Hulu, AOL and MLB Advanced Speak Up On OTT Future 30 September 2015
There’s no crystal ball to reveal the future of OTT and D2C, but an Advertising Week panel with representatives from Hulu, AOL and MLB Advanced Media made some compelling predictions. The panel, “Direct-to-Consumer: OTT and the Future of Video Entertainment,” … Continue reading
Comcast Launches VOD Service Watchable But Can Web Video Help Save Cable TV Today? 30 September 2015
Americans are steadily watching less TV, with the decline particularly pronounced among teens and young adults who have grown up watching billions of YouTube videos. And cord-cutting storm clouds are already clapping thunder over the TV biz. So what’s a mammoth cable TV … Continue reading
ABC Talks Sweet About VOD But Can’t Cover Up Its Inability To Monetize It 30 September 2015
ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can’t be fully monetized using Nielsen’s current measurement tools. VOD took center stage today … Continue reading
Dear Amazon & Netflix, Your Fight’s A Self-Goal For Both 30 September 2015
The Emmys this year witnessed the inception of a new premium rivalry, the one between VOD platforms Netflix and Amazon. Last year, the big guy Netflix scooped up 31 nominations while Amazon had a grand total of zero. But … Continue reading
Targeted Ads Offer Hope Amidst TV Business Churn 30 September 2015
Where the audience goes, the dollars follow. This governing principle of media advertising is working against the traditional TV industry today, as a new viewing pattern challenges the conventional ways of doing business. The most recent evidence surfaced in August, when … Continue reading
