ETC Play is a Sweden-based audio and video streaming service that showcases some of the most influential international movies, a vast range of political documentaries, discussions, and much more. As added features, they also are host to a wide range of audiobooks in both fiction and non-fiction categories with topics ranging from politics to biographies and detective stories. A lot of its content is built around current affairs and uses a combination of audio and video format content to cater to its audience in the media and entertainment category.

With the idea of creating a native Swedish platform, ETC Play approached Muvi with an aim to target the entertainment genre in Sweden covering mobile as well as web-based platforms. Deploying Muvi One, our end-to-end no-code video streaming service, they successfully deployed a fully functional website and Android and iOS apps seamlessly.

Unique Features Used / Customization / Integrations Done

1. Android App & iOS App – ETC Play has also subscribed to Muvi One’s Android App and iOS app capabilities to deliver stunning and responsive mobile applications for Android and Apple mobile phones. 

Monetization Method & Options

ETC Play is a subscription-based service. Apart from subscriptions, the platform also offers the facility of pay-per-view to its customers and also showcases some free content.