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71% marketers believe Ad spending will shift from Linear TV to Digital TV 08 March 2016

The shift to digital is expected to give new dimension to the TV ad industry. According to a recent survey by Videology, there will be a good increase in online TV consumption in the next 3 years. The survey which was participated by American advertisers, media houses and agencies of traditional & online video content producers. It was found that people believing in rise in full length shows online is 73%, rise in smartphone video consumption is 77% and rise in smart TVs with direct internet connection is 79%. Also 71% believe that there will be a shift of advertisements from linear TV to digital channels.

Source: IPTV News

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