Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

89% of OTT Viewing Takes Place on TV Sets – Nielsen 06 November 2017

Nielsen recently announced the results of a study according to which streaming services are becoming more common every day with more than 50% of US households using some type of OTT video service.

Since 2014, it’s been able to track audiences for streaming programming. But with its new SVOD Content Ratings, the company says it will measure viewership of all content.

Nielsen COO Steve Hasker revealed four statistics about viewing habits including Netflix, Hulu Plus, and Amazon Prime:

  1. Total U.S. TV consumers (age 18+) are spending an average of 13 hours per month viewing SVOD streaming content.
  2. 89.5% of that time is spent viewing on the TV “glass,” and 10.5% on smartphones, tablets and other non-TV devices.
  3. Original content on SVOD streaming services, achieve ratings comparable to the most popular series on HBO and Showtime, such as “Game of Thrones.”
  4. An estimated 80% of time spent viewing SVOD is to catalog programming.

Hasker said, “These stats are a big deal and they’ve never been made public. It’s a killer fact that 89.5% of time spent viewing streaming services is in the TV glass and not on PC, tablets or smartphones. It’s an interesting reflection on how streaming is done – as a part of and not a replacement for the traditional TV experience.”

He claims that the data is a reminder that consumers prefer the best available screen for OTT viewing — the TV.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

    DVR-enabled live stream provides your audience an opportunity to pause, rewind, and continue watching during a live stream....

06 December 2022
How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

    There is a cut-throat competition in the streaming industry and every business owner is fighting to gain maximum...

06 December 2022
Enhance Your Sports Live Streaming With Polling and Live Chat

Enhance Your Sports Live Streaming With Polling and Live Chat

  The season of sports live streaming is here. As we stand in the mid-way of the largest Football tournament,...

04 December 2022
The Rise of Live Streaming & Merchandising in the Sports Sector

The Rise of Live Streaming & Merchandising in the Sports Sector

  The sports streaming industry has grown significantly over the past decade resulting in a significant shift in the live...

02 December 2022
Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

  Video banking solutions are on rise these days. Financial institutions have leveraged the way of serving their customers digitally....

01 December 2022

Try Muvi One
Free for 14 days

Launch your Multi-Screen Streaming Service
Instantly
START FREE
close-link