Written by: Mousumi Rana
Mousumi is a Content Marketer for Muvi. She is passionate about writing corporate blogs, articles, case studies, and marketing collaterals. When not working, she loves to dance, gym, and explore new places.
Canela Media, digital media tech company, launches a free streaming service, Canela TV offering video content exclusively for the Hispanics in the U.S.
The ad-supported streaming service offers comedies, cartoons, novelas, drama and action films for children and adults.
Isabel Rafferty, CEO and founder at Canela Media, said, “Hispanic millennials are a diverse and intricate generation in search of quality content that reflects the depth of our culture through an accurate portrayal of Hispanics’ life experiences. He further added, “We recognize that Hispanics’ viewing habits are rapidly shifting away from traditional Spanish-language television as consumers seek content that better reflects their lifestyle, culture and passion points. Digital platforms, and particularly streaming services, offer a unique opportunity for brands to be agile and connect with consumers through targeted content that is contextually and culturally relevant.”
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