According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they would prefer a free TV, where they would ‘pay’ through their eyeballs and not credit cards.
Out of those who participated in the survey, 60% say they skip ads whenever they can. 68% of the DVR users said they would sometimes pause their DVR at the beginning of a live broadcast to be able to skip the ads, 26% said they do it every time. The survey concludes that people are okay watching ads between their online videos but the way these ads are placed disrupts the whole watching experience and is most of the time annoying.