Netflix’s widespread acceptance and consumer-friendly technology have formed another chapter in the chronicles of digital customer expectations. Next-generation technologies designed to enable content portability and drive revenue fuel top- and bottom-line growth by supporting more scalable, agile, and extensible ways of doing business. Creative merchandising, multiple delivery options, and convenient payment channels can be integrated easily and seamlessly into the provider ecosystem to form the foundation of an engaged and profitable subscriber base. To get there, providers need to be able to offer content monetisation options that are consistent across user devices and offer more choice and more ways to pay for content.
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