Written by: Roshan Dwivedi
Entertainment behemoth Disney is all set to woo the Chinese audience, all thanks to the OTT deal of the former with Youku, the OTT platform of the e-commerce giant Alibaba. The partnership will see 1000 episodes of Disney animated series and films including superhero franchises Marvel Comics, Star Wars franchises etc. Youku will be distributing the content online, via mobile and smart TVs.
Yang Weidong, President of Youku, quoted, “The addition of Disney content greatly enriches the library of quality international content on Alibaba’s media and entertainment ecosystem, giving us a leading edge in foreign content distribution in China. We look forward to furthering cooperation with global entertainment companies, which will help increase our penetration in the family entertainment segment and strengthen Youku’s position as a leading multi-screen entertainment and media platform in China.”