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For Streaming Technology Advances, the Emmy Goes to Online Video


Besides going to TV shows and stars, Emmy Awards also go to the companies that make contributions to television technology. Several of the biggest names in live streaming server system and video on demand streaming have taken home the award.

Create an excellent original online series and you could win one of several awards: a Webby, a Streamy, an IAWTV Award. The list goes on. But if your company creates amazing technology that advances the entire online video ecosystem, there’s really only one award that matters: the Streaming Media Readers’ Choice Award.

Okay, maybe there’s one even higher than that. Advance the world of online video and your company could win an Emmy.

Yes, an Emmy. An actual Emmy just like the biggest and most popular TV stars and shows win every year. Just as there are Emmy winners in entertainment, there are also winners in entertainment technology.

Do they come from the same organization? No. There are actually two Emmy academies. The Academy of Television Arts and Sciences is based in North Hollywood, Calif., and it presents the prime­time Emmys, as well as technical Emmys that typically go to companies that advance prime­time television. On the other side of the country, in New York City, the National Academy of Television Arts and Sciences (NATAS) awards Emmys for other parts of the day, as well as for news, sports, and technology.

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