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OTT TV: Explore what it is and how it adds value to the streaming industry.

Ankit Jena Published on : 07 January 2022

With entertainment at our fingertips literally, we rely on apps on our mobiles and smart TV  to take us through our daily lives as we know it. We use Google for news updates, Teams for corporate communication, Instagram for social connections, Spotify for music, and OTT for entertainment. The epidemic era’s entertainment boom drew us closer to our TV streaming platform and mobile screens, and we now completely rely on OTT TV apps for our daily dose of entertainment.

It will not be wrong if at present, we all have Netflix, Disney+hot Star, Sony liv, HBO Plus, and other OTT apps installed on our smart TVs and our monthly expenses have a budget set aside for OTT subscriptions.

Topic Highlights:

  • What is OTT TV?
  • How does OTT TV work?
  • What value does OTT TV bring to the streaming industry?
  • How do you start your own OTT TV app?

 According to the Economic Times report, the OTT streaming industry is going to show a growth rate of 16.6 billion in the next year at a CAGR of 25%. The business has quickly overtaken the cable networks, causing a “cut the cord” wave worldwide. In fact, it is expected that by the end of 2024, 46 million households will be part of the OTT audience family.

Also read: 

In this blog, we are going to explore what OTT TV is and how to use OTT TV to make money. By reading this blog, your inner content creator will get that much required push to  start your own TV business too! Rest assured, we will leave you with the solution to take your dreams forward too. 

Let’s look at what OTT television is and how it works in detail-


What is OTT TV?

The term “OTT TV” refers to “Over-The-Top Television”. People can enjoy OTT video, music, live streaming content on their internet-enabled TVs and any smart device by downloading OTT apps.

  • OTT TV apps give end-users the freedom to choose their own subscription for unlimited access to all the video content available on the platform 24/7. With PPV (pay per view), users get the flexibility of paying for a single content piece which they are interested in.
  • OTT TV also has options for TV hardware, just like the traditional cable set-top boxes. Some of the more popular OTT TV service providers’ streaming devices are ROKU, Fire TV, and Apple TV.


How is OTT TV adding value to the streaming industry?

The 2020 virus outbreak marked a closure for traditional business advertising and has shown a new perspective on digital marketing.  Digital advertising has grown to  cover the maximum audience range all over the world. The cost-effectiveness of digital business advertisements is the prime reason for the surge in OTT platforms and OTT content delivery services.

Also read: 

With advanced and successful OTT TV business models already in the market, digital content creators can smoothly start their OTT service and earn what they deserve in terms of clients and revenue.

“The OTT streaming service has supported content creators to appear on global TVs by creating their own OTT business platforms”

Summing it up, we can say that if you have quality content, an OTT marketing strategy, and a user-friendly OTT platform, then nothing can stop you from breaking the ice and setting your own milestone in the OTT business industry.

Know more about role of user experience in OTT business performance- 

Examples of some of the popular content creators who have successfully achieved their marketing targets through OTT TV are social media content creators, digital media agencies, choreographers, movie directors, fitness instructors, etc.


How do you start your own OTT TV app?

Are you among those content creators who are interested in starting their own business on OTT TVs but don’t know how to start?

If the answer is yes, you have come to the right place. In the next section of the blog, we are going to demonstrate the best solution for OTT TV app development and how to get the most leverage out of it.

Moving forward, to understand your requirements and suggest the most suitable solution for your business, we would need to know if you -.

  • Aiming to launch a white-label multi-device OTT streaming platform?
  •  Want to include VOD, live streaming, monetization, CDN, and DRM in your OTT marketing?
  • Interested in launching audio streaming platforms for live audio broadcast and music streaming?
  • Looking for a fully managed, end-to-end AI automated CMS solution for OTT management?
  • Targeting a global audience base?

If your response is yes, then Muvi One is the most suitable OTT platform development solution for you.

Also, read- 

“It’s not all rocket science that with a reliable OTT platform, getting started with an OTT TV business app is easier than ever”


Why is Muvi One the most suitable OTT platform development service provider for SME businesses?

Muvi has an abundance of advanced video streaming features that sets it apart from competitors and entitle content creators to start their own professional-grade broadcasting solutions.


Muvi’s top inclusive features include:

 1- Built in Infrastructure-

Muvi’s built infrastructure supports-


 2- Built-in Features-

The top built-in features of Muvi include:


3- OTT Monetization-

Muvi’s OTT monetization strategies add up coupons, promotions, subscriptions, pay-per-view, AVOD, and crowdfunding.


4- End-to-end services-

It includes some upbeat services like-
  • End user support for OTT service providers
  • Platform customization services provided by professionals
  • Round the clock CMS management.

To know more about the latest OTT features offered by Muvi One, kindly visit: 

To make it easier for you to decide whether Muvi One is the one-stop solution for your OTT TV needs, Muvi is offering a 14-day FREE trial product accessible to all.

So, what are you waiting for? Start your free trial now and take the first step towards your long-awaited OTT TV journey.


Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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