Written by: Roshan Dwivedi
GenNext, the millennials, have moved on to shows on the web that truly reflect their preferences. This audience is continuously on the move and consumes content on non-traditional i.e. video streaming platforms. They watch content that is refreshing, finite and crisp — limited episodes of 5 to 25 minutes. This year also saw long format content emerge as the winner on the digital platform with Indian Web series beating IMDB records of some of the most revered international ones. This trend will continue in the coming year.
One of the main reasons that the digital space is rising is due to the non-existent censorship. This allows content providers to address subjects that the young professional (aged between 18 and 30) can relate to and enjoy watching. It gives content providers the freedom to tailor content towards specific users, cover taboo topics and speak in a language the young professional understands, and thus, they are able to cater selectively to a wider audience.
Source : Exchange4Media
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