The complexity of OTT video services delivery is translating into surging growth for video managed services, according to a new report from Frost & Sullivan.
Managed services offer technology vendors a way to maintain profit margins amid the plummeting product prices and rampant commoditization. As value shifts towards software and cloud computing, technical expertise is difficult to obtain and managed services help fill a critical gap for vendors and customers alike. Content companies are frustrated by the lack of products and solutions to meet current workflow needs in an agile fashion. As a result, such companies are building their own infrastructure and then reselling it as a service offering.
Frost & Sullivan says it sees a continuum of outsourcing, ranging from simplistic Infrastructure-as-a-Service (IaaS) through Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) all the way to managed services.
Source : Telecom Asia