The Media & Entertainment Group, Global has purchased the digital audio sales division of Canadian based audio streaming service, LeanStream. With this move, Global is optimistic of bringing DAX to Canada and will enable an ad sales and ad tech footprint in the country. The acquisition is expected to increase the audio platform’s global reach to 165 million.
Mike Gordon, Chief Commercial Officer, Global quoted, “We’ve seen DAX triumph in new markets and demand from advertisers worldwide continues to grow at pace. We have been watching the Canadian market for a while now and feel it is ripe for growth. Our vision is to add the DAX data and attribution capabilities to leanStream’s broad publisher portfolio to deliver a world-class audio solution for Canadian advertisers. We are excited to be adding a brilliant new team to DAX and we’re looking forward to making DAX Canada a huge success.”