Written by: Roshan Dwivedi
60 million customers were added to the total number of pay-TV customers in the first half of the year according to research from Dataxis.
IPTV and Linear Over the Top represent the major growth in the market of 1.05 billion with a per quarter growth of 24% and 44% respectively.
Only 1% of the total pay-TV market globally went towards Linear OTT, whereas there was a negative growth for cable TV. The highest quarter-on-quarter growth went towards Asia Pacific which is amongst the highest growing pay-TV market.