Written by: Roshan Dwivedi
#arkena‘s latest Nordic Video Index report claims that a growing number of Nordic households are using #video-on-demand services as a complement to linear TV selection, with the average household now spending €19 per-month on premium white label #vod service subscriptions! #netflix ruled the roost as most-used streaming service across the four Nordic countries, being accessed by 43% of streaming customers. However this was down from 64% last year. Viaplay was second, used by 19% of Nordic streaming customers and HBO Nordic by 9%, according to the research. The most popular type of streamed content across the region was TV series, followed by films, documentaries and then sports.
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