According to Kantar Media, one in two Spanish people that have internet access, watch series via online and (over-the-top) OTT platforms.
With the growth of streaming and changing viewing habits around the world, Spain is following the global trend and international video-on-demand leaders as streaming continues growing and changing viewing habits around the world.
International video-on-demand (VOD) leaders like Netflix and HBO have quickly monetized the behavioral changes of the Spanish audience according to Kantar Media.
Over 35,000 Game of Thrones related tweets were written in Spain after the premiere of Game of Thrones seventh season. The episode generated over 330 million audience impacts. 41% of Spanish consumers are interested in watching Game of Thrones. Read More