Israel Startup Applicaster partners with Zee5

Zee5, the Indian Video-on-Demand service, signs a first-of-its-kind partnership deal with Applicaster, the leading cloud platform for app development. With this collaboration, the Israeli tech company will fix some of the core functionalities of Zee5 app and enhance the user interface for better streaming experience.

Presently Zee5 has more than 61 million monthly active users and is planning to capture 100 million users by 2019. Being a subsidiary of Zee Entertainment Enterprise Ltd, Zee5 is competing with the video streaming giants like Netflix, Amazon Prime Video, and Hotstar in the Indian market.

Commenting on the partnership, Business Head – Zee5 India, Rajnel Kumar said: “Applicaster’s agility and speed of innovation is what attracted us to them. Through this tie-up, all specific areas of the Zee5 platform – from sign-ins and subscriptions to video compression, search, and playback will be improved upon.”