Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Key Market Predictions You May Have Missed at NAB 2015

Roshan Dwivedi Published on : 23 April 2015


Last week, at the National Association of Broadcasters show in Las Vegas, broadcasters discussed the evolving market and how to adapt to changing viewer habits. Becoming the successful Broadcaster of Tomorrow requires a deep understanding of the millennials driving change in the industry and how to prepare for the fast-approaching digital-first era. The right online video streaming Platform can also help broadcasters reach out to this unpredictable audience and keep viewers entertained and engaged.

This year’s NAB ended on a high note with broadcasters banding together to discuss how to address the evolving broadcasting industry. The internet has given today’s viewers the freedom to watch their favorite shows and movies on every screen. In fact, many of these viewers have chosen to ditch cable completely. Recent studies by comScore and Experian show that one in four millennials have cut their cable cords or never had cable at all. With millennials demanding more TV — like OTT video services on all their devices, broadcasters are racing to become the leading Broadcaster of Tomorrow.

So, why is becoming the Broadcaster of Tomorrow important? A new digital-first future is just around the corner, and soon enough, we predict that nearly 100 percent of content will be available online. Today, broadcasters can get away with dabbling in specific online content offerings, but tomorrow, broadcasters will need to deliver every piece of content seamlessly and instantly on every device and platform.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes