Written by: Roshan Dwivedi
According to a new research in the video streaming industry, 16% of SVOD population in US holds multiple streaming service subscription, up from 10% three years ago. The research found out that the ‘self-bundlers’ to subscriber to different services such as Netflix, Hulu, Amazon are more likely to have kids under 18 at home.
These self-bundlers also have high income levels than that of average weekly viewer and very less likely to subscribe to a traditional Pay TV service. over 50% of these viewers have at least one service and almost two in ten (17%) subscribe to Netflix and Amazon Prime.