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Mobile Ads spending outlays TV in Australia 30 September 2016

According to eMarketer’s worldwide ad spending forecast, mobile ads spending will equals to 25.3% of the total media ad spending in Australia, amounting to $2.71 billion in 2016, whereas TV ads spending contributes to 24.2%, amounting $2.58 billion.

Australia accounts for the highest smartphone and tablet penetration in the Asia-Pacific region and digital mobile ads had also shown high rate of growth in 2015. The reason can also be that TV networks have shown lesser popularity than those of VOD services launched in this and the last year.

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