According to Guy Bisson, research director at Ampere Analysis, among some 26 million SVOD subscribers in the big five European markets, 36% believe that they will not need linear TV in the next five years. There has also been an emergence of SVOD only homes in the entire Europe region amounting to 6-8% of the entire TV markets.
50% of the SVOD only homes have ‘Gen-Z’ age group, which is more inclined towards non-linear consumption. This generation is driven by Sports and Movies and they always find better options in VOD platform services than any linear TV channel.
