According to a recent survey by Jefferies, Netflix and Amazon are way ahead and strongly favoured over local subscription OTT platforms in India and Germany. The research states that the good performance of original content is driving this growth for Amazon and Netflix.
Other factors that the survey found out were growing mobile consumption in these two countries, limited competition and better pricing plans. 74% of Indian respondents stated using Amazon, 63% subscribed to Netflix and 41% used both. Only 10% used any other SVOD platform.