Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Networks rework the stats-engine to track multi-platform viewing

1193533204241_ogJEUpKj_l

Broadcast and cable networks have aggressively joined hands to disseminate viewership data cobbled together from many sources — from traditional numbers to cable -playback stats to a range of methods for tracking streaming activity. Nielsen at present doesn’t measure all of the viewing sources that can club together into a 35-day number, so research executives are devising intricate methodologies and patchwork quilts of data sources to arrive at what they believe are credible numbers. It’s all highly unorthodox by industry tradition, rooted in the standardization that came with having all ratings produced by the same Nielsen yardstick. All white label VOD service providers are likely to benefit from this clinical reworking.

Read the entire story here.

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy