A quarter of US OTT video services subscribers plan to upgrade their broadband service in the next 12 months, driving a new norm for the industry, says a study from Parks Associates.
In its assessment of the way in which over-the-top has become a mainstream play, and where leisure spend trends are headed, the research firm also found that only 7% of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares with the 22% of consumers with above-average viewing on all platforms, including computers and mobile devices.
Source : Rapid TV News
