Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

New Bundling Revenues To Be Driven By OTT 22 December 2015

A quarter of US OTT video services subscribers plan to upgrade their broadband service in the next 12 months, driving a new norm for the industry, says a study from Parks Associates.
In its assessment of the way in which over-the-top has become a mainstream play, and where leisure spend trends are headed, the research firm also found that only 7% of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares with the 22% of consumers with above-average viewing on all platforms, including computers and mobile devices.

Source : Rapid TV News

 

Don't forget to share this post!


Roshan Dwivedi

Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

Take a Free Trial to experience
how easy it is to 

Launch an OTT Platform
Try for Free
No Credit Card required!
close-link