No distinction between OTT and pay TV in “two to three years”

Pay TV operators need to simplify the client-side equipment they provide and focus on open-source and cloud-based technologies to achieve the necessary scale and agility to see off OTT TV platforms as competitors, according to Ken Morse, CTO of connected devices at Cisco.

Morse also told attendees at the Connected TV World Summit in London yesterday that the distinction between pay TV and OTT would disappear “within two to three years”.

Operators “need to own the home” to be successful and need to bring broadband to the consumer to be successful. Satellite-based players have to either become broadband players themselves or deliver content over broadband to match the changes in train, he said.

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