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OTT Devices Bring Hulu Streamers Back to the Sofa 23 July 2015

OTT Devices

 

“The shift to the living room continues,” according to recent research from Hulu. The video on demand service reported that between Q1 2014 and Q1 2015, the share of US Hulu viewers on over-the-top (OTT) devices rose from 44% to 58%. At the same time, desktops and laptops saw their share drop from 41% to 24%, while mobile devices held relatively steady.

Living room viewing mean there’s usually more than one viewer per stream. In all, Hulu found that OTT viewing resulted in 1.4 viewers per stream, based on research with comScore—and the figure could be nearly twice as high for some devices and programs.

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