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OTT net additions outperform pay-TV in Spain

According to a recently released IHS Markit report, it has been noted that OTT platforms have added more subscribers than pay-TV services, in Spain in 2016.

 

Figures suggest that 2016 saw over 500,000 net subscribers’ additions to OTT and video-on-demand (VOD) services, while pay-TV has gained only about 300,000 subs.

 

According to the report presented at BIT Experience in Madrid, new players such as Rakuten TV, Netflix, HBO España, and Amazon Prime Video has begun operations in Spain because of low pay-TV penetration; thereby creating a lucrative marketplace for OTT providers.

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