By 2019, 72.1% of US internet users will use over-the-top (OTT) video services. Such high penetration suggests saturation, but for many players in the market there is still significant room for growth.
eMarketer’s first forecast of US OTT video service users shows that the vast majority of digital video viewers use these services. The category is near saturation, in large part because of YouTube’s commanding presence in this area, as explored in a new eMarketer report, “Q4 2015 State of Video: Monetization, Audience, Platforms and Content,” which is the fourth in an ongoing series of quarterly “State of Video” reports.
By 2019, 89.3% of US digital video viewers will watch via OTT services, up from 88.6% in 2015. The small percentage of viewers who do not use OTT services watch via broadcast or cable networks’ authenticated apps or sites, which do not fall under eMarketer’s definition of OTT.
Source : eMarketer