Regional content may drive OTT consumption to 75% by 2021

Roshan Dwivedi Published on : 06 December 2018

According to research, 75% of content will be consumed on OTT (Over-The-Top) platforms in 2021. The major driver of this growth will be regional content.

OTT apps’ surge has made entertainment an activity where people spend most of their mobile data on. On-demand video platforms have crossed 100mn+ users in India with Hotstar leading the pack.

Regional content consumption is huge on OTT platforms, as Tier 2 and 3 cities drive the maximum user growth. Mobile is the new primetime, as people who don’t watch TV catch their favorite genres of entertainment on their mobile devices, especially sports. OTT music now contains 72% revenues of the overall Indian music industry.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply Cancel reply

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com

Your website will be at https://yourname.muvi.com, you can change this later.

I agree to Muvi's Terms & Privacy Policy.

Upcoming Webinar

October 11

9:00AM PST

Creating a New-Age Customer Support System

Creating a new-age customer support system requires leveraging modern technologies and strategies to provide exceptional customer service which includes creating workflow laced tools for listing and managing customer enquiries, issues, internal requests, delivery backlog, release management, feedbacks, To Dos for teams, SLAs etc seamlessly by tailoring it as per your processes and policies. In this webinar you get to understand how to implement a strategic customer support system by understanding our innovative workflow management tool and also managing integrations with ease. Also it will help you be able to track, monitor the deliverables in an effective and efficient manner.

In this webinar, you will learn :

Tattle’s Architecture Unveiled: Discover the backbone that powers your deliveries and processes.
Tool Creation Process: A detailed walkthrough how to create tools for customer , Internal teams, manage workflows and SLAs
Integrations: Effortlessly integrate with multiple data sources to collect and manage enquiries, issues, feedbacks

Event Language: English

1 hour