Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, … Continue reading
In less than a year of its launch in the OTT industry, Viacom 18’s Voot Select has captured 1 million subscribers. Voot Select stepped foot before the COVID-19 situation, while the virus kept everyone under a serious lockdown, it gave … Continue reading
According to research, 75% of content will be consumed on OTT (Over-The-Top) platforms in 2021. The major driver of this growth will be regional content. OTT apps’ surge has made entertainment an activity where people spend most of their mobile … Continue reading
The digital landscape is constantly evolving. Everyone is gushing over Blockchain’s Digital Ledger Technology (DLT) that has brought transformation in the way organizations conduct their business transactions in recent years. The “crypto craze” around is the result of the $600 … Continue reading
According to reports, TVN’s Player has acquired the top position in Poland both in terms of user numbers and average time spent on the platform. It is also the most used app in Poland. The report also highlighted that in … Continue reading
According to a report, Indian OTT, entertainment and TV industry has created an approximately 2.36 million employment opportunity in 2017. The OTT industry, in particular, is showing positive trends and driving a compound annual growth rate of around 12% over … Continue reading
If there’s one thing we can be sure about with 4K ultra HD it’s that the resolution has become an absolutely popular medium for the OTT (over-the-top) community in video production. Amazon, Netflix and a number of Hollywood oriented … Continue reading
India could soon have access to incredibly cheap high-speed wireless internet delivered over the last mile without wires, if a Microsoft project that taps unused wireless spectrum to provide free internet to rural regions receives Govt. clearance. Microsoft’s tech uses the unused buffer frequencies — “white … Continue reading