Scoring Big With Cloud DVR Toady

If you think that cloud DVR service can’t make much of an impact on the pay-TV landscape, then take a good look at Spain.

Over the past 21 months, Telefónica has climbed to the top of the charts in the Spanish pay-TV market, thanks at least in some measure to its rollout of network DVR service. In fact, the telco IPTV operator now boasts more than 2 million video customers in its home country, having nearly tripled its video subscriber total since launching its new cloud-based VOD service in December. That puts Telefónica ahead of its four closest pay-TV rivals in Spain, which include the nation’s biggest cable operator, ONO , Digital+, Orange Spain and GoTV.

Telefónica does not break down how many subscribers take the cheaper Moviestar TV package and how many take the pricier option. But it seems pretty clear that both bundles, aided by the popular new cloud DVR service, are finding their mark.

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