Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Spending on video content increases 04 February 2016

According to a recently published report on IAB UK, the spending on video content is increasing by over 50% every year. It also indicates that websites offering video content are having more traffic, and for longer duration too. Considering the popularity of video streaming services, another study was conducted by the same organization with the help of Sony mobile, Samsung, GfK and Mediacom to analyze the effectiveness of video content to study consumer actions and brand building.

The results of this study show that video advertising has a good impact on connecting with consumers and building the brand value. Pre-roll and in-banner ads when used together showed best results. Video is hence going to be a dominant medium for both consumers and advertisers.

Source: IAB UK

Don't forget to share this post!


Roshan Dwivedi

Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

Take a Free Trial to experience
how easy it is to 

Launch an OTT Platform
Try for Free
No Credit Card required!
close-link