According to a recently published report on IAB UK, the spending on video content is increasing by over 50% every year. It also indicates that websites offering video content are having more traffic, and for longer duration too. Considering the popularity of video streaming services, another study was conducted by the same organization with the help of Sony mobile, Samsung, GfK and Mediacom to analyze the effectiveness of video content to study consumer actions and brand building.
The results of this study show that video advertising has a good impact on connecting with consumers and building the brand value. Pre-roll and in-banner ads when used together showed best results. Video is hence going to be a dominant medium for both consumers and advertisers.
Source: IAB UK