UEFA (Union of European Football Associations) announces the launch of a new online streaming platform – UEFA.tv to showcase popular soccer games like German League matches. As per reports, the streaming service will allow audiences to access both live and on-demand soccer content at just a nominal subscription fee.
The portal will mainly target young soccer fans with shows like Champion League highlights, classic Bundesliga matches, and other weekend tournaments. The service will be made available to subscribers from various countries – Russia, Spain, Britain, the Middle East, and Africa.
UEFA President Aleksander Čeferin commented: “The digital landscape is evolving and we need to be in a position where we can anticipate and respond to these changes. UEFA’s new sports streaming service is a very timely step to reach football fans around the world, especially younger target groups.”