Viacom has unveiled Viacom Play Plex, a suite of mobile TV apps that will offer subscription access to programming from international channels including Nickelodeon, Comedy Central and MTV. Play Plex will comprise a suite of mobile apps for Android and iOS-enabled devices, which Viacom’s distribution partners can offer to their customers. The VOD service will is likely to be mainly a TV Everywhere product, and may also be available through mobile networks on certain tariffs. Both scenarios would see the cost of subscribing built into the existing pricing.
VIMN said it is “exploring a number of different distribution options for Viacom Play Plex, with the suite of apps being offered on both a collective and standalone basis to existing pay TV partners in every territory to integrate into their TV Everywhere services where available”.
Viacom Play Plex will debut in the fourth quarter of this year in 180 international territories in which Viacom International Media Networks operates channels.
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