With a compounded annual growth rate of 8.3%, the global video on demand market pegged at nearly $50 billion is set to dominate the video industry. Major drive to VOD services is the desire to watch content as per convenience. Also the ease of social media integration in videos is a factor helping the change.
The largest market for VOD services is currently North America (around $20 billion). The biggest rise is expected to come from the Asia Pacific region. Reason behind this is the surge in demand of mobile devices and ever increasing broadband connectivity.