Western Europe consumer spending driven by Online Video growth

IHS Markit, research firm expects home video consumer spending in Western Europe to increase with a CAGR of 3.5% per year and estimates that by 2020, it will reach €8.7 billion. Reaching €7.9 billion, the market demonstrated a great expansion over 2016 at 2.6 percent. Physical videodisc, paid-for online video (electronic sell-through or EST and iVideo-on-Demand or iVOD) and subscription online video are the components of the home video sector.

The three biggest markets for home video entertainment are UK, Germany and France. Exactly three-quarters (75%) of transactional consumer spending on home entertainment video in 2016 and about half (52%) of subscription video spending were from these European countries. In areas where consumers historically demonstrate lower propensity to spend on transactional video, subscription spending will continue to be legitimized. IHS Markit’s forecasts state that physical disc spending will continue to decline, dropping by 47% over the next four years, to €1.96 billion. The online transactional video market will see moderate growth, being valued at €1.2 billion by 2020, a 23% increase. The spending on subscription online video will reach €5.5 billion in 2020, a 78% increase. Read More