Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Why Young Hollywood said no to cable, and yes to OTT

Roshan Dwivedi Published on : 14 May 2015

RJ-and-Selena-Gomez-2

Last year, Young Hollywood CEO R.J. Williams was six months into negotiations with a major media conglomerate on a deal that would give his celebrity-obsessed, millenial-targeted digital brand its own 24/7 linear TV cable channel.

Tech meetings were held and a programming grid was being assembled. Then, after repeated delays, the deal finally fell apart.

Frustrated, Williams turned his attention to video on demand distribution and OTT platforms. He saw a platform with a low barrier of entry and no pre-ordained hour or half-hour formats, where content can be ad-supported, subscription or both, and take whatever form the channel owner desires. And it can be consumed by viewers on big screens in their living rooms, just like broadcast and cable TV.

“That was sort of the light-bulb moment,” said Williams in an interview withStreamDaily at Young Hollywood’s studios, located on an upper floor of the Four Seasons Hotel Los Angeles at Beverly Hills.

“We made the decision that this is going to be the future of distribution for the whole Young Hollywood brand.”

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes