Written by: Roshan Dwivedi
ZEE5 announces Celcom as its first partner for content distribution in the South East Asian region. With this deal, ZEE5’s content will be exclusively made available to Celcom customers in Malaysia.
Celcom, being Malaysia’s premier and most experienced telecom operator has a huge customer base and the potential to scale-up video-on-demand service provider ZEE5’s awareness among the local users.
Commenting on the collaboration, Amit Goenka, CEO- ZEE International said, “We have an extremely aggressive global roll-out plan charted out for ZEE5 over the next fiscal and ensuring we have the most relevant partnerships in place is a key element of that. Malaysia is a key focus market for us, given its huge affinity for Indian and South Asian content and growing appetite for online video content. We will soon be launching content in international languages, too, including Malay, and we are extremely glad to partner with a key local operator like Celcom to jointly grow the opportunity in this market.”