Email Marketing Specialist
We are looking for an Email Marketing Specialist who will be responsible for driving traction by running different Email campaigns like; Drip campaigns, Email campaigns and additionally Push channel campaigns, etc. and must have in-depth knowledge of email campaign management, marketing automation, sequencing/drip emails, channel metrics, and analytics.
- Own the execution of email marketing campaigns from beginning to end –from daily design/development to audience building, scheduling, testing, and reporting.
- Assist in the execution/updates for the triggered email program; make recommendations for additional triggers and customer journeys.
- Create end to end flow for drip campaigns.
- Grow email subscriber list organically.
- Drive leads from Email channel that convert.
- Maintain a healthy database, clean and always updated.
- Measure results and optimize the marketing process.
- Work with sales for lead feedback and improve targeting
- 4+ years of experience optimizing email marketing and re-engagement campaigns, including A/B testing, audience segmentation, and trigger logic.
- Strong analytical skills with the ability to understand and interpret numerous key performance indicators (Knowledge of tools such as Google Analytics, Mixpanel, and Domo preferred).
- Experience in having worked on Email Automation tools like Hubspot, Marketo, Mailchimp, Zoho Campaigns, etc…
- Knowledge of running Email Nurture campaigns, lead scoring in CRM
- Moderate HTML coding ability related to email programming and template building.
- Familiarity with connected content calls, APIs and SDKs.
- Experience managing SMS and push notifications preferred.