Email Marketing Specialist

Bhubaneswar

We are looking for an Email Marketing Specialist who will be responsible for driving traction by running different Email campaigns like; Drip campaigns, Email campaigns and additionally Push channel campaigns, etc. and must have in-depth knowledge of email campaign management, marketing automation, sequencing/drip emails, channel metrics, and analytics.

Responsibilities:

  • Own the execution of email marketing campaigns from beginning to end –from daily design/development to audience building, scheduling, testing, and reporting.
  • Assist in the execution/updates for the triggered email program; make recommendations for additional triggers and customer journeys.
  • Create end to end flow for drip campaigns.
  • Grow email subscriber list organically.
  • Drive leads from Email channel that convert.
  • Maintain a healthy database, clean and always updated.
  • Measure results and optimize the marketing process.
  • Work with sales for lead feedback and improve targeting

Requirements:

  • 4+ years of experience optimizing email marketing and re-engagement campaigns, including A/B testing, audience segmentation, and trigger logic.
  • Strong analytical skills with the ability to understand and interpret numerous key performance indicators (Knowledge of tools such as Google Analytics, Mixpanel, and Domo preferred).
  • Experience in having worked on Email Automation tools like Hubspot, Marketo, Mailchimp, Zoho Campaigns, etc…
  • Knowledge of running Email Nurture campaigns, lead scoring in CRM
  • Moderate HTML coding ability related to email programming and template building.
  • Familiarity with connected content calls, APIs and SDKs.
  • Experience managing SMS and push notifications preferred.

Job Features

Job CategoryMarketing

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