
Private Content & Playlists enable content owners and administrators to control who sees what on their platform.
You can restrict access at two levels of control — individual content or curated playlists — ensuring sensitive, premium, or exclusive media is visible only to authorized users.

Control visibility at the individual content level, so specific videos or assets are accessible only to the users they’re intended for.


Control access at the playlist level, so curated collections are visible only to selected users.


Create content experiences that feel intentional and relevant, not generic.


Protect sensitive and premium content without adding operational complexity.

| Aspect | Private Content | Private Playlists |
|---|---|---|
| Level of control | Individual videos or assets | Curated collections |
| Primary purpose | Plan-based, entitlement-driven access | Structured content delivery |
| Access model | Plan-based entitlement (optional manual assignment) | Admin-assigned (manual) |
| Visibility behavior | Visible only when the user has a valid entitlement | Visible only when explicitly assigned by the admin |
| Automation & scale | Automatically aligns with active subscriptions and plan changes | Requires manual admin action |
| Monetization alignment | Designed to work with subscriptions and PPV | Not inherently plan-driven |
| Best suited for | Premium, sensitive, or user-specific content | Courses, programs, curated libraries |
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